Pix Automático
Overview
Pix Automático (Automatic Pix in free translation) is an innovative payment solution developed by the Central Bank of Brazil to streamline and automate Merchant Initiated Transactions using Pix. EBANX is at the forefront of this technology, offering global merchants a seamless integration process that empowers them to manage recurring payments with greater flexibility and efficiency. With Pix Automático, merchants can eliminate the need for periodic customer interaction, reducing churn while providing an uninterrupted, user-friendly payment experience.
As a pioneer of Pix Automático, EBANX provides merchants with the technical infrastructure needed to integrate this solution ahead of their competition. Pix Automático opens up new possibilities for subscription-based businesses by allowing them to manage payments more effectively. It leverages Pix's extensive reach, which has already transformed the payment landscape for over 150 million Brazilians.
You can use Pix Automático for:
| Use Case | Description |
|---|---|
| Use Case 1 - Notification Journey Coming Soon | Ideal for merchants that have the customer's bank account information. The Pix Automático request is sent directly to customer's bank App, with push notifications. |
| Use Case 2 - QR Code Journey | Simple subscription models, where customers are billed regularly with no need for manual payment. Ideal for free trial set ups, as there is no instant payment associated with the authorization. |
| Use Case 3 - QR Code & Instant Payment Journey | One-time purchases combined with subscription services, allowing customers to make an immediate payment and set up recurring payments in one step. |
| Use Case 4 - Pix Automático Opt-In Journey Coming Soon | One Time Payments with Opt-In subscriptions, where customers can have the option of performing regular manual payments and sign up to a subscription as an optional second step. |
Features
Pix Automático has a set of features that enable a wide range of recurring patterns and business models.
| Feature | Description |
|---|---|
| Billing Cycles | Pix Automático offers billing cycles ranging from weekly to annual |
| Duration | Subscriptions can have open ended durations or having a specific duration |
| Fixed and Variable Amounts | Subscriptions can have either fixed or variable amounts |
| Retry Rules | Pix Automático has a set of payment retry rules that enables higher conversion rates |
| Access to Credit Limit | By default, Pix Automático has access to the customer's credit limit, not relying solely on account balance |
| Combine One Time Payment and Subscription | Pix Automático enables bundling an instant payment and a subscription enrollment into the same transaction |
The Flow
Pix Automático works by establishing an authorization, achieved through an enrollment process, between merchant and customer, and referencing it in every recurring payment. This way, the customer's bank can validate the payment against the enrollment and transfer funds without the need for customer interaction, given that they know the payment request has been validated and comes from a valid source.
In order to perform recurring payments with Pix Automático, the customer must first authorize the merchant through an enrollment process. The most popular way for merchants to interact with their customers, with PIX, in the e-commerce space is through a QR Code.
Once an active enrollment is in place, payment requests can be sent, referencing the enrollment. This way, both EBANX and the customer's bank can verify that the transaction adheres to what the customer has authorized, schedule the payment and transfer the funds over to the merchant's account.
By following this basic integration guide, you will understand how you can create enrollments and accept Pix Automático recurring payments in your check-out, by using EBANX Direct API. To complete a payment with Pix Automático you will need a few API calls that will create an enrollment for your customer, the recurring payment and provide the necessary information for the customer to complete the transaction.